What Was Dove's Thought Process on This Racial Transformation Ad

What Was Dove's Thought Process on This Racial Transformation Ad

Dove has apologized for these "racist" images and removed the campaign from the social media network.

Dove - owned by Unilever in the US and United Kingdom - tweeted that it regretted that anyone was offended by its latest Facebook campaign, which depicts women taking off their shirt to reveal a woman of a different race.

A brief Twitter post admitted they had "missed the mark" in representing women of color, while a wordier Facebook post maintained that the brand remains "committed to representing the beauty of diversity".

According to NBC News, "A screenshot of the advertisement was first shared by American makeup artist Naomi Leann Blake, which went viral and was shared thousands of times on Facebook and Twitter".

The brand said they "deeply regret" any offense the advertisement caused.

In another statement Dove said: "As a part of a campaign for Dove body wash, a three-second video clip was posted to the US Facebook page".

After getting dragged online, Dove has since apologized. A third image shows the white woman removing her shirt to show a woman of apparently Asian descent.

We deeply regret the offence it caused.

"The content featured demonstrates the benefits of our Dove Body Wash for every type of skin", the brand said in a message to Blake.

It was also accused of racism in 2011 after an ad appeared to show three woman on a colour gradient chart with the white woman labelled "after".

And many had issues with the lackluster apology Dove offered to its customers and followers.

"All three women are meant to demonstrate the "after" product benefit".