Google Appeals Anti-trust Fine

Google Appeals Anti-trust Fine

Google on Monday launched a legal challenge to a record 2.4-billion euro fine imposed by European anti-trust authorities for favouring its own shopping service, lodging an appeal at the EU court in Luxembourg. Previously it had stated that it "respectfully" disagreed with the Commission's decision.

The EU competition enforcer will defend its decision in court, a spokesman said.

So even if Google makes tweaks to the operation of Google Shopping in the short term, i.e.to avoid the risk of additional sanctions for non-compliance, years of uncertainty are being added to an antitrust investigation that has already clocked up more than six years of probes by European Union regulators.

Search giant Google, owned by Alphabet Inc.

The EU's competition commission had ruled that Google abused its dominant position to favor its own shopping comparison service in internet searches, ordering the company to stop the practice by September 28.

The fine handed to Google was a significant hike on the previous record penalty of €1.06bn (£937m) dished out by the commission to U.S. microchip firm Intel in 2009.

"Google's strategy for its comparison shopping service wasn't just about attracting customers by making its product better than those of its rivals", commissioner Margrethe Vestager, who is in charge of competition policy, said when June's decision was announced.

Regulators are also expected to levy fines in separate investigations into Google's Android mobile-phone software - possibly as soon as next month - and the AdSense advertising service.